In a move that will almost certainly put pressure on US retailers, Wal-Mart is now offering a range of phone models for just $20 more.
“Our plan is to offer these new phones in both a new and limited time offer at a discount,” the retailer said in a statement.
“As the price of a cell phone continues to increase and become more expensive, our commitment to providing affordable smartphones has evolved to include new and more affordable plans for all of our customers.”
The announcement comes just a week after Walmart’s parent company, WalMart Stores Inc, launched a similar offer, at a reduced price of $20.
The US retailer has previously launched similar price cuts on its flagship phones and will likely continue to do so this year, which means it is already the world’s biggest retailer of smartphones, according to the research firm Strategy Analytics.
However, it is unlikely to reach its target price of around $60 or $70, with most of the other brands offering similar prices, with the exception of the Samsung Galaxy S7, which will be selling for just over $100 more.
Walmart’s new offer is also slightly cheaper than its usual $20-off price.
However it still costs $199.99 for the unlocked iPhone 6s and iPhone 6 Plus, while the Samsung S7 Edge costs $399.99.
The offer is available for all iPhones and the iPhone SE and the Samsung Gear VR will be available for $199 or $299, respectively.
The new phones, which include the HTC 10, will be made available on January 28.
“We’re excited to be offering our customers the best prices on phones in their price range, and are committed to helping them keep pace with the ever-increasing price of their phones,” said Paul Chou, vice president of global marketing for Walmart Stores.
“This new offer will make it even easier for customers to get the best smartphone they need, with a price that fits their budget.”
The Samsung Galaxy Note 5 will be a “new and limited” offer, priced at $299.99, with Apple’s iPhone 7 Plus also discounted at $199, as well as the Samsung Note 10, Samsung Note 7, and Samsung Galaxy Alpha phones, priced from $399, and the Google Pixel 2, priced $449.99 with the HTC 9X, Samsung Galaxy A5, and LG G6.
Other models on offer include the Samsung Black, Samsung Black Edition, and Huawei Mate 10, which are priced at around $100 cheaper than their regular price, and Asus Zenfone 3, priced around $200 cheaper than the Huawei Honor 6.
These prices do not include taxes, contracts, or other extras, such as carrier subsidies.
The offer comes after Wal-Marts recent price cuts for the iPhone 7 and iPhone 7 Edge, which it previously announced in September.
According to Strategy Analytics, Walmarts latest price cut for the iPhones came in March, and it has been a slow but steady one, with prices dropping between $100 to $200 every month.