Apple, in a move that has caused a stir online, has removed all Apple-branded products from its store shelves.
The decision to pull all Apple products from the Apple store shelves comes on the heels of Apple’s announcement of a new iOS 8 update that will introduce new features such as Siri and new emoji.
Apple did not immediately respond to a request for comment from Business Insider.
The decision is being widely discussed online.
Apple is a strong supporter of Apple products and has made its store prices competitive for consumers.
The move comes after Apple CEO Tim Cook said Apple was committed to offering “more choices” in the mobile ecosystem.
Apple has already started offering discounts on some of its popular Apple products, including iPhones and Macs.
In June, the company also said it would remove its iPhones from its online store and make them available at a discounted price.
Apple’s move comes a day after the company announced a new update to its App Store that will add new features and features that can only be found in the iOS 8 release.
The changes are set to be rolled out over the next week or two.